Unicorn Season 1 (Complete) | Korean Drama

A quirky startup crew navigates chaos, ambition, and absurdity under their eccentric CEO.

Review

Unicorn Season 1 is a 12-episode sitcom that dives into the wild world of Korean startups with a sharp, absurd twist, blending workplace comedy with satirical bite. Shin Ha-kyun stars as Steve, the unhinged CEO of fictional tech firm Maccom, whose manic energy and bizarre ideas—like neuro-wave hair perms—drive his team to the brink. Won Jin-ah’s Ashley, a pragmatic innovator, balances his chaos, while Lee Yoo-jin’s Jay, a naive newbie, rounds out the core trio with deadpan charm.

The humor, penned by Yoo Byung-jae, skewers startup culture—think buzzword-laden pitches and demo-day flops—landing laughs through subtle jabs and over-the-top gags (the opening song “U-ni-corn!” is a riot). Performances shine: Shin Ha-kyun’s comedic timing is impeccable, and the ensemble (Bae Yoon-kyung, Kim Wook) keeps the quirks flowing. It starts strong, with early episodes nailing the absurdity, but the back half shifts to softer drama and romance—Ashley and Jay’s slow burn, Steve’s personal life—that dilutes the edge. At 40 minutes per episode, it occasionally drags, and some jokes repeat, yet its 7.6 IMDb score reflects a cult appeal. Posts on X call it an underrated gem; it’s not The Office, but it’s a fun, offbeat romp for K-drama fans craving something lighter.